Photographer: Kaitlyn Harris
Day 2 was epic. I really enjoyed getting into fashion shows just being around fashion-minded people. I think what I realized it’s not about how many followers I have. As an influencer whether your A to D list status, your content throughout the fashion shows is imperative. Being at a fashion show is one thing. Actually getting the coverage for the show is ideally what an influencer needs to get while at the show. I’ve seen people sitting in the front row just sitting in the front row. I’ve talked to many people who actually work during the fashion shows. They’ve all said the same thing, the attendees that sit in the front row or that are attending these fashion shows. Are not promoting the designers brand.
What do you mean?
When you get into these fashion shows, my first thing is to find the hashtag associated with the designer. Most of the time you see attendees not using the hashtag of the designer. They are all taking selfies…hey look at me I’m at “Ruby Fang Fashion Show”. This is bad for the designer because they need all the promotion from the attendees that come to their fashion show.
How many people come to the show?
At least 1,000 attendees are attending these shows. Out of 1,000 attendees at least 100 attendees are actually working during the fashion show. Honestly, this is a bad disappoint for NYFW and the designer. NYFW to me is a job. I’m being a reporter for my blog and getting the content to promote the designers’ brand. I don’t go to shows to go to shows. I promote for the fashion designers, Who else will promote for the designer. During the shows, I’m getting photos and video content that I can use to post on my social media platform. After the show is over, I look back at my coverage. I see the garments and the collection for what it is. Sitting in the front row is a privilege, my sole purpose is to get the best coverage by showcasing the designer collection.
NYFW has changed?
When I first attending NYFW back in 2014, it was so different. I could attend shows easily, sit in a seat or sit in the front row. NYFW was more organized and pr companies were searching for attendees with the best quality of work. For this year, I sent at least 100 pitch letters expressing my desire to attend any fashion shows during fashion week. Guess how many invites I receive at least 10 invites. All the work, I put in is not valued. I actually have worked hard in providing reviews from the shows. Sending my coverage links to PR companies. It honestly doesn’t even matter. Let’s say you get invited to attend Chromat Fashion show. You get to the venue get your ticket and it’s a standing ticket.
And how many people have standing tickets at least 500 attendees?
There’s no way all those attendees standing outside are going to get into the show. And sure enough, the designer overbooked the show. Attendees storm off mad and confused, Why send an invite and tell attendees they can get into the show. It makes you not want to attend these shows. They’re not looking at what attendees who will promote their brand. Nonetheless, the designer wants to fill the venue space which is more important than attendees quality of work.
Will I attend NYFW in February?
Yes, I’ll be ready. This is my honest opinion what I observed during fashion week. I think next year I’ll explore, shop, and go to presentations for smaller brands. I’ll enjoy fashion week instead of worrying about what fashion shows I’ll be attending.