New York Fashion Week….
Day 2 was epic. I really enjoyed getting into fashion shows just being around fashion-minded people. I think what I realized it’s not about how many followers I have. As an influencer whether your A to D list status, your content throughout the fashion shows is imperative. Being at a fashion show is one thing. Actually getting the coverage for the show is ideally what an influencer needs to get while at the show. I’ve seen people sitting in the front row just sitting in the front row. I’ve talked to many people who actually work during fashion shows. They’ve all said the same thing, the attendees that sit in the front row or that are attending these fashion shows. Are not promoting the designers’ brand.
PHOTOS BY: Mauricio Jorquera
What do you mean?
When you get into these fashion shows, the first thing is to find the hashtag associated with the designer. Most of the time you see attendees not using the hashtag of the designer. They are all taking selfies…hey look at me I’m at “Ruby Fang Fashion Show”. This is bad for the designer because they need all the promotion from the attendees that come to their fashion show.
How many people come to the show?
At least 1,000 attendees are attending these shows. Out of 1,000 attendees at least 100 attendees are actually working during the fashion show. Honestly, this is a bad disappointment for NYFW and the designer. NYFW to me is a job. I’m a reporter for my blog and getting the content to promote the designers’ brand. I don’t go to shows to go to shows. I promote for the fashion designers, Who else will promote for the designer. During the shows, I’m getting photos and video content that I can use to post on my social media platforms. After the show is over, I look back at my coverage. I see the garments and the collection for what it is. I sit in the front row, I’m getting the coverage of shooting photos or video.
PHOTOS BY: Mauricio Jorquera
NYFW has changed?
When I first attended NYFW back in 2014, it was so different. More organized and PR companies looking at your quality of work. I send at least 100 pitch letter expressing my desire to attend any fashion shows during fashion week. Guess how many invites I receive at least 10 invites. All the work I put in is not valued. I actually have worked hard in providing reviews from the shows. Sending my coverage links to PR companies. It honestly doesn’t even matter. Let’s say you get invited to attend the Chromat Fashion show. You get to the venue to get your ticket and it’s a standing ticket.
And how many people have standing tickets at least 500 attendees?
There’s no way all those attendees standing outside are going to get into the show. And sure enough, the designer overbooked the show. Attendees storm off mad and confused, Why send an invite and tell attendees they can get into the show. It makes you not want to attend these shows. They’re not looking at what attendees who will promote their brand. Nonetheless, the designer wants to fill the venue space which is more important than attendees’ quality of work.
Will I attend NYFW in February?
Yes, I’ll be ready. This is my honest opinion of what I observed during fashion week. I think next year I’ll explore, shop, and go to presentations for smaller brands. I’ll enjoy fashion week instead of worrying about what fashion shows I’ll be attending.
WHAT I WORE:
H&M: Top & Skirt